“If you do what you are passionate about, you will not work a day in your life” was a common phrase I heard growing up. I only now understand what it means!
I truly love what I do! I have dedicated the past 12 years of my life to studying mental health and I still have a year and a half left before I receive my Ph.D. in Clinical Sexology. It is a long road!
When I first opened Insight Counseling Center Miami, I was a one-man band. I held many positions in the practice, from front desk staff to the practice’s accountant. I know nothing about accounting, so you can imagine how that went. I was not always effective, but I did the best I could at the time.
I opened my mental health practice the day I was not able to pay my apartment's monthly rent. Seems like an oxymoron. As a single girl in the middle of Miami, I had to find a way to create a steady income.
Sometimes we need motivation to take the risk! If you are thinking about opening your own business, I want to share with you what I learned through my entrepreneurial journey!
1. Your time is valuable
In General, our time is our most valuable asset. How you spend your time during the workday impacts your bottom line. This was a key mindset to adopt. Your time becomes your most expensive line item.
2. You are the marketing department
Just as often as I was seeing clients, I was developing and creating ways to market Insight Counseling Center Miami. Not knowing much about how to effectively optimize my efforts, I turned to colleagues and mentors. Networking events and groups became a great resource for me to find like-minded entrepreneurs and share ideas.
3. Update your writing skills
Creating your own content is important. Potential customers/ clients will be able to identify if they connect with you through your content. This gives them the opportunity to get to know your techniques, personality, and style.
4. Ask for help! Establish a support system
We can’t wear all the hats. Find resources online and within your community. Reach out to others in your field and in your community.